Why We Created Canada’s First Fragrance

Spruce

There’s a certain feeling you get when you’re standing in a quiet Canadian forest. The clean bite of pine in the air, the strength of cedar beneath your boots, a hint of earth and cool wind—it’s grounding. It’s honest. It’s home.

That feeling is what inspired Spruce.

We started this journey with a simple question:

Why isn’t there a cologne that smells like Canada?

Sure, there are endless bottles lining department store shelves—most of them loud, artificial, and trying too hard to be noticed. But none of them felt like us. None of them captured the quiet confidence and natural style that Canadian men carry effortlessly.

So we decided to create one.

A Scent That Feels Like Home

Spruce is more than a fragrance—it’s a tribute to the land we’re proud to call home. Every note in this Eau de Parfum was chosen to reflect Canada’s natural elegance and strength:

Cedarwood & Pine – For the forests that stretch beyond the horizon

Vanilla – For a smooth, warm base that feels inviting

Musk – For lasting character and depth

It’s bold, but not overpowering. Clean, but never cold. The kind of scent that doesn’t walk into a room before you do—but leaves a lasting impression when you go.

Casually Classy – Just Like You

This isn’t a cologne that shouts. It speaks.

Spruce is for men who appreciate quality, subtlety, and the feeling of stepping out into fresh air. It’s for everyday wear—whether you’re heading to a meeting downtown or walking through the woods on a Sunday morning.

Just a well-crafted scent made for men who like to keep things simple, strong, and stylish.

Made Here, Meant for Here

Every bottle of Spruce is proudly crafted with Canada in mind. Small-batch. Thoughtfully produced. Inspired by the rugged landscapes and quiet confidence that define us.

This is Canada’s cologne.

And if you ask me, it’s about time we had one.

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Ready to try it for yourself? Shop Spruce now →